The Ad Tech Blog

SEPTEMBER 6, 2023

The timeline was: deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation). Code development is made more intuitive with Github Copilot, while image creation is being transformed by tools like DALL-E, Midjourney, and Stable Diffusion. What are today's tools?

Machine Learning 147

Machine Learning Agency 147

AdvertiseMint

SEPTEMBER 18, 2023

It’s a question that piques the curiosity of anyone interested in the e-commerce empire that Amazon has become. billion 2014 $88.98 E-commerce sales: Amazon’s bread and butter. Kindle ecosystem: Amazon’s Kindle e-readers and e-books contribute to the platform’s daily earnings.

Machine Learning 52

Machine Learning Food Electronics Shipping 52

Digiday

SEPTEMBER 19, 2022

Since 2014, Estonia has been in the midst of a self-described “ digital transformation.” Estonia already boasts nearly 95,000 noncitizen e-residents, who have established over 22,000 Estonian companies so far and paid around €32 million (or about the same amount in U.S. dollars) in taxes to the Estonian government last year. “We

Non-Profit 68

Non-Profit GDPR Healthcare Marketing 68

All About Advertising Law

DECEMBER 7, 2022

Rule 37(e) provides that, to issue sanctions for a failure to take reasonable steps to preserve ESI, a court must find that: The other party was prejudiced by the loss of the information, The party acted with intent to deprive another party of the information’s use in the litigation.

Electronics 52

Electronics Communications Advertising Agency 52

Exchange Wire

JUNE 30, 2022

Since 2014, the partnership has seen Foundry leverage Outbrain’s Solution tools across [.]. Outbrain, a leading recommendation platform for the open web, has confirmed a multi-year renewal of its global strategic partnership with Foundry, formerly IDG Communications, the world’s leading technology publisher. .

Communications 52

Communications 52

Digiday

NOVEMBER 14, 2022

Back in 2011, Crumbs was selling one million cupcakes a month prior to 2014 when the brand closed, according to Bauer. Now with the use of social media, the company hopes to re-engage the Crumbs fanbase.

Food 64

Food Education Cookies Media 64

Martech Series

FEBRUARY 16, 2023

Marketing Technology News: 4 Ways to Adjust Your Event Marketing Strategy to Ensure Success About Aspire About Sterling About Aspire Aspire is an influencer marketing software platform for high-growth e-commerce brands. Tweet Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here !

MarTech 92

MarTech Marketing ROI Fashion 92

Martech Series

JUNE 2, 2022

He is also the author of O’Reilly Media’s books on Virtual Reality and WebGL: Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL (2014), and WebGL Up and Running (2012). He was recently named in Next Reality’s 30 People to Watch in Augmented Reality in 2020.

Pop-Up 52

Pop-Up MarTech Media Marketing 52

Martech Series

DECEMBER 22, 2022

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. In December 2014, The reach of Snapchat extended to the financial realm with Community Geofilters. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

Audience 86

Audience ROI Media Advertising 86

InMobi

OCTOBER 17, 2014

eMarketer estimates that US mobile sales will grow by 37.3%, more than twice the rate of e-commerce overall. of all retail sales in the US in 2014 will come from mobile devices. Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Nearly 19% of digital sales and 1.2%

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Ad Beat

OCTOBER 30, 2019

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards.

Finance 52

Finance Marketing Conversion Electronics 52

Single Grain

JANUARY 22, 2020

Businesses in all industries are affected, but some of the most vulnerable to attack are e-commerce sites. If your e-commerce business has not yet suffered a cyber attack, you should consider yourself one of the lucky ones (although, as any cyber-professional would say: not for long ). Why Are E-commerce Sites More Vulnerable?

SEO 108

SEO GDPR Conversion 108

AdvertiseMint

SEPTEMBER 9, 2023

Here’s what you need to know about them: Personalized storefronts : Amazon influencer storefronts allow influencers to create their mini e-commerce shops within Amazon. In 2014, Tubelifter included Linus in the top 1% of Google’s preferred tech advertisers on YouTube.

Affiliates 52

Affiliates Audience Fashion Media 52

Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. CoRelation was acquired by another startup, later called Audience Science, in 2002.

Cookies 52

Cookies Audience Data Management Platform Banner 52

InMobi

DECEMBER 24, 2014

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 Research from Nielsen released in March 2014 shows a strong leaning toward apps over the mobile web. billion) and 2018 ($12.71

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

All About Advertising Law

OCTOBER 1, 2014

We discussed the notice when it came out in December of 2012, so take a look at that for a trip down memory lane, a brief discussion of Sections 2(d) and 2(e) of the Robinson-Patman Act, and a nice picture of Mr. Fred Meyer himself. Sections 2(d) and (e) only relate to obligations on sellers, not their resellers.

AutoMobile 40

AutoMobile Retail Manufacturing Food 40

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. CoRelation was acquired by another startup, later called Audience Science, in 2002.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Single Grain

MAY 5, 2023

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. In reality, 426.8

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

All About Advertising Law

NOVEMBER 14, 2014

On November 13, 2014, the Consumer Financial Protection Bureau (CFPB) released a proposed rule regulating prepaid products. The proposed rule would amend parts of Regulation E, implementing the Electronic Fund Transfer Act (EFTA) and Regulation Z, implementing the Truth in Lending Act (TILA). Background.

Electronics 40

Electronics Agency Marketing 40

InMobi

MARCH 14, 2022

” How A Leading E-Commerce Brand is Now Approaching User Identity : “As an example, we work with a top e-commerce brand, and they've done a fabulous job creating an opt-in window that isn't just the standard “allowed to track” They provide information on why the user should opt-in.

Retargeting 52

Retargeting Communications Pop-Up Conversion Rate 52

All About Advertising Law

FEBRUARY 17, 2016

In September of 2014, 39 state attorneys general asked the FCC to allow phone companies to use call-blocking technologies at the request of a customer to prevent robocalls. The HANGUP Act , introduced by Senator Ed Markey (D-MA), repeals those changes. In June of 2015 the FCC adopted a rule change to that effect.

Communications 40

Communications Marketing 40

InMobi

MARCH 1, 2016

Last year, mobile accounted for 45% of overall e-commerce in the UK with a clear majority expected this year for online shopping. The Black Friday and Cyber Monday surge was dominated by mobile, which accounted for more than 60% of traffic, a 10% increase from 2014.

Retail 52

Retail Marketing Media Advertising 52

InMobi

JANUARY 4, 2013

So in 2013, smart smartphone and tablet owners will drive ecommerce with e-value and e-convenience. Then, add in other tools and technologies, then roll-out everywhere as adoption of NFC phones moves to 30% to 40% of smartphones by late 2013/early 2014. This will crush retailer (Walmart, Target, Best Buy, etc.)

Retail 40

Retail Shipping eCommerce ROI 40

Clearcode

JULY 3, 2023

Is Super League still involved in e-sports? So obviously, Super League has been around since 2014, I believe, and you’ve been at the company since 2015. Is Super League still involved in e-sports? Just a quick question around the e-sports part that you just mentioned before. What is your definition of the metaverse?

Advertising 52

Advertising Pop-Up Banner Audience 52

InMobi

DECEMBER 19, 2012

While the infrastructure and adoption of full mobile transactions are a little further out (a 2014 initiative), mobile coupons will initiate these retailers into this transactional mindset and pave the way for end-to-end mobile transactions, via NFC or other technologies.

Retail 40

Retail Advertising Marketing 40

Digiday

DECEMBER 21, 2022

After the surge of publisher owned and operated commerce businesses built during the e-commerce boom of the pandemic came to a quiet end this year, other publishers, like Hearst, reemphasized creating new marketplaces and shopping platforms , seeing an opportunity from its Gen Z audience to make these businesses work.

Media 63

Media Real Estate Shipping Advertising 63

All About Advertising Law

OCTOBER 26, 2017

In Spiegel , the plaintiff claimed that several fundraising calls were placed to his residential telephone number in 2013 and 2014, while his number was on the NDNC list. He sued the principals of the charity, The Breast Cancer Society (Society), as well as the Society’s paid fundraiser, Associated Community Services, Inc.

Agency 40

Agency 40

NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. travel, education, or e-commerce); but you can also choose to target all of the available volumes in a particular location to reach the widest audience. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Digiday

SEPTEMBER 8, 2022

Some cost-cutting measures from spring 2020 began resurfacing over summer 2022 in publishers’ business strategies when digital advertising revenue became less reliable and slowdowns in consumer spending led to less e-commerce revenue for some media companies. Food52 is one publisher that’s enacted a bunch of cost-cutting measures.

Media 61

Media Cookies Ad Tech Ad Exchange 61

Digiday

DECEMBER 19, 2022

million in 2014 to 13.8 The Washington Post’s most premium tier gives readers access to e-books written by its journalists – a benefit not shared by standard tiers. Even before the pandemic, news publishers were thriving in a chaotic post-2016 political climate. million by 2020, according to Pew Research. But after the 2020 U.S.

Audience 58

Audience Finance Impressions Entertainment 58

VideoWeek

JUNE 16, 2023

According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange. If the charges are proven, Google could be forced to sell part of its ad tech business. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Single Grain

FEBRUARY 20, 2023

Since launching in 2014, ClickFunnels has divided opinions like few other marketing platforms. ClickFunnels is an end-to-end SaaS (Software as a Service) platform that combines sales, marketing, e-commerce and analytics tools. On the other hand, its detractors criticize the expensive cost. How do you earn money on ClickFunnels?

Pop-Up 52

Pop-Up eCommerce A/B Testing Marketing 52

Single Grain

MARCH 1, 2023

Launched in 2014, BuzzSumo is a cloud-based content research tool that helps marketers and creators discover what topics are trending now, which influencers are worth building relationships with for better social media marketing, and what content strategies their competitors use. Get My Free Content Marketing Plan What Is BuzzSumo?

SEO 52

SEO Media Marketing Fashion 52

All About Advertising Law

MAY 23, 2016

These changes are largely consistent with those proposed by the Agency in 2014. Moreover, the Rule requires the units of measure to be mcg Retinol Activity Equivalents (RAE) for vitamin A, mcg for vitamin D, and milligrams (mg) of α-tocopherol for vitamin E. Nutrition Facts Label Changes. Design Changes. July 26, 2019).

Manufacturing 40

Manufacturing Food Agency Marketing 40

Single Grain

JUNE 26, 2020

Switching headline text from “download now” to “get your free e-book”. Check out this short demo video: E) Increase Website Speed. Whether this means voice search will never be critical to e-commerce marketers, or whether it simply needs to evolve, remains to be seen. HTTPS has been a ranking factor since 2014.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

APRIL 8, 2022

Our diverse portfolio of clients includes large international companies like Uber, Amazon, Airbnb and Lyft and w e pride ourselves in taking a multi-market agency approach that engages audiences natively. Pearl Lemon is a London-based SEO agency that works with international clients in industries such as e-commerce, gambling, and gaming.

SEO 52

SEO Agency Audience Finance 52

Advertising to Baby Boomers

FEBRUARY 11, 2013

Finally, there is easy access to Generations Beat Online , a newsletter that for years was knotty to link to: Generations Beat Online E-News of the Journalists Network on Generations Welcome to the new, improved, lemon-freshened GBO, marking the 20th year of the Journalists Network on Generations. c) 2003-2014 Chuck Nyren.

Advertising 63

Advertising Education Retail Marketing 63